Why Engagement Needs To Be The Focus of Social Media Marketing What are the reasons why your business uses social media marketing? Most brands and businesses believe that the core of social media marketing is to publish relevant content that grows an audience, thereby generating user engagement. User engagement, however, is far more than clicks …
Sourced through Scoop.it from: thesocialmediamonthly.com
While it is important to promote your business on social media, it is also important that you become engaged on social media. Being engaged on social media allows you to adapt to the wants and needs of your customers.
You may be missing 91% of the conversations that your customers are having about your business by not being engaged on social media. For example, on Twitter “only 9% of written posts will actually incorporate the @ and your handle.”
Now, what does this mean to you? It means, that if you aren’t an active participant in the conversations your customers are having about your business, then you with miss a lot of useful information.
Also, when all you do is promote your business you lose the personal aspect of social media. People like to be engaged with individually because it shows that you care about what they have to say.
In conclusion, engagement needs to be the focus of social media marketing. Being an active participant on social media allows you to connect with your customers on a personal level, and allows you to adapt to their wants and needs.
You will learn more about Social Media Marketing in the Health Connexions Digital Marketing Course.
The Digital Marketing course emphasizes the importance of both promoting your business, and being engaged on social media.
Social Media Marketing is one aspect of effective digital marketing. To take your digital marketing strategy to the next level, it is important to learn all the necessary components that make up digital marketing. You can learn more about The Digital Marketing Course at www.digitalmarketing-course. com
We’re looking forward to helping you become an expert!