Fix three important SEO problems that keep you from ranking in search with these best practices. Plus, learn what top SEO issues experts care about most.

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SEO (search engine optimization) is extremely important in digital marketing. It affects how websites rank in search engines such as Google, Yahoo, and Bing. Implementing good SEO on your website will make your site rank higher within search engines, generating more traffic to your site.

SEO is a complicated aspect of digital marketing: and there may be problems that you aren’t monitoring. Two SEO problems that you might not be monitoring are negative SEO and Keyword Cannibalization. Negative SEO “is when third parties use tactics to sabotage a site’s rankings purposefully.” A few red flags that indicate negative SEO are, “spammy inbound links” and a “de-indexing of the site.”  Monitoring for negative SEO will help keep your SEO going in a good direction.

Another SEO problem to look for is Keyword Cannibalization. “Keyword cannibalization is when multiple pages of a website target the same keyword, which greatly reduces the chances of any single page ranking for that keyword.” This can be avoided by checking over each page’s content and following an SEO strategy.

SEO is a major aspect of digital marketing because it greatly affects your website’s ranking in search engines.

You will learn more about SEO in the Health Connexions Digital Marketing Course. The Digital Marketing Course will teach you how to become an expert at SEO and all aspects of digital marketing. To learn more about The Digital Marketing Course visit

We’re looking forward to helping you become an expert!