It’s great to have an attention-grabbing, visually appealing site, but that doesn’t guarantee a local search presence for small, competitive companies.
Sourced through Scoop.it from: www.forbes.com
SEO is important, but it can be challenging to write SEO content that actually converts,”The challenge is writing content that is informative, engaging, rankable and visually appealing enough that it convinces visitors to contact you or fill out a form” Two ways to improve your SEO, so that it actually converts are, hook them early, and ‘better’ is more.
First, hook them early, use your most intriguing elements first, “these include a straightforward headline, a nice banner image, testimonials, charts, bullet points, stats”. This will help hold your reader’s attention, and make them want to learn more.
Second, ‘better’ is more, taking your time to write straightforward content that reads well is the best way to get an edge. Writing content that is straightforward will help lower your bounce rates because your readers won’t have to read through the fluff in order to find the information they are looking for.
If you implement these two tips, and “If your content is high ranking but your conversions are lacking, evaluate what pages your visitors go to next.” This means you may need to work on the user experience of your website.
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