Unlike outbound marketing, inbound marketing does not shove products into people’s faces. Discover 4 component of an excellent inbound marketing strategy.
Sourced through Scoop.it from: blog.scoop.it
“Inbound marketing does not shove products or services into people’s faces. Rather, with inbound marketing, you address customer problems, thereby creating awareness for your product or service and attracting customers to it.” Two important components of inbound marketing are content, of course, and design.
Content is extremely important. Content can be more than blog posts, content is ebooks, whitepapers, newsletters, pictures, podcasts, etc. It is a good idea to develop a strategy, and use at least two types of content. “Granted, blog posts have lower barriers to entry than most forms of content, so if you’re going that route, make sure your posts are as comprehensive as possible.”
Along with content design is an important component of inbound marketing. Some ways you can improve the design of your website are, make your idea clean, test different elements of your website, and have short forms. “Test features of your site’s design. Don’t just copy a design or feature because it’s working for your competitor.” This way you know what elements are working the best, and what you need to change to get better results. This will get you the best results.
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