These three “killer” skills are the arrows you’ll need to add to your quiver in order to survive and thrive in the digital marketing space.
Sourced through Scoop.it from: www.copyblogger.com
In order to succeed at digital marketing, you have to be both a “poet” and a “killer.” Poets possess the ability to craft their content into a piece of art, killers are to the point and know how to sell. Mastering the art of both will SKYROCKET your conversions. In order to do this, you need to have a strategy, use analytics, and leverage technology. Constructing your digital marketing strategy is extremely important because it is all about getting people to purchase your product or service, but it also about becoming a valuable resource and engaging with your audience.
Using analytics will enable you to construct a concise digital marketing strategy, but remember when you create content you need to channel your inner poet to translate the analytics to your audience. Analytics is all about data and patterns, but people are emotional creatures. So, you need to create content that connects with people on an emotional level.
Technology can take the personal aspect out of digital marketing, but it is proven that people respond better when they are addressed in a personal manner. Leverage technology, by using automation, but remember to add a personal touch to your content. You may be trying to sell, but remember people respond well when they feel like you are connecting with them, on a personal level.
What you should take away from this is being a “poet” and a “killer” is an extremely important aspect of an effective digital marketing strategy. Be both persuasive and to the point.
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