Some of your best content on Instagram? Is not that bad idea for a brand? Find out why it might be one of your best marketing options and see all
Sourced through Scoop.it from: www.semrush.com
Should you focus your content marketing on Instagram? Instagram’s popularity is rapidly growing – overtaking Youtube and Facebook. Interestingly, “a good portion of your target audience is spending their leisure time on Instagram. Relaxed, without buying intentions on their minds at all… and, therefore, even more, ‘vulnerable’ to falling into a trap of a smart marketer.”
The first thing you should do is change your Instagram profile to a business account, this will allow you to have more options, such as,” an Audience activity chart to choose the best time to post, extra contact options, access to Instagram Advertising, and Instagram Insights about your followers — gender split, age range, and top locations.”
HASHTAGS are a must they will help people find your profile. Also, be sure to put a link to your website in your profile description, this will help turn potential buyers into actual paying customers – creating traffic to your website.
A few other things you can try are, posting different types of content, influencer marketing, and running contests.
Varying the type of content you post will allow you to figure out what works best for your niche. Using influencer marketing will allow you to reach a much wider audience, and running contests gives your viewers incentive to interact with your content.
The best way to get the most out of content marketing, and digital marketing, in general, is to learn everything you can about digital marketing.
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