Looking to jumpstart your SEO campaigns? In this article, we take a look at why it pays to be good at social media marketing. On th

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Social media is extremely popular, but you may be surprised to learn that social media marketing helps increase your SEO. “On the surface, SEO and social media are two different strategies. Yet they both share a common goal: to accelerate your growth.” Two aspects of social media, that you may be surprised to learn are: your follows matter, and social shares improve your ranking.

Now, I know it should be obvious that your followers matter because in some ways they are your bread and butter. But, what I mean is, “Basically, if a page has thousands of followers, Google ranks it higher than ones with just a handful.” Google looks at your followers and determines whether you bought them or not. So, the best way to build your following is organically, by posting informative content on a daily basis.

Social shares increase your SEO, as well. The more engagement your content generates the better off your ranking will be. Engagement includes comments, retweets, replying, and social shares. Engagement shows search engines that your content is valuable. In conclusion, “Change the way you view social media; it’s no longer simply a place to meet and greet fans, but a strategic battleground in the war on climbing up the rankings.”

Social Media Marketing and SEO are two aspects of digital marketing that the Health Connexions Digital Marketing Course emphasizes: in great detail. To learn more about The Digital Marketing Course visit www.digitalmarketing-course.com 

We look forward to helping you become an expert!