Want to get started with email marketing but not sure how? Discover everything you need to know in this complete beginner’
Sourced through Scoop.it from: bloggingwizard.com
Email marketing is not dead, “It’s still the best way to build a responsive audience of customers or clients.” So, if you aren’t already doing emailing marketing, you need to start now. In order to start email marketing, you have to set up your system and start your first email campaign.
To get your system set up and running you need to choose an email provider, such as Mailerlite, Drip, or another email provider. After you choose an email provider, you have to figure out how to get people to sign up for emails. There are a few ways to accomplish this: such as offering an incentive for signing up, or by offering a “content upgrade.” For example, offer a free e-course or ebook, as an incentive, and post a “content upgrade” at the end of the article that offers extended information on the topic. This method works because you already know they are interested in the topic. After you decide what incentives you are offering, you then have to figure out where to place the sign up on your website. Some of the best places to put your email sign up are on your homepage or your about page.
Now that you have subscribers, you can to begin your first email campaign. In order to create an effective email campaign, your emails have to be short and simple. It is also important to have a great subject line because it is the first thing that your readers will see. A quick way to make your email subject line more effective is to personalize it by adding the individual’s name. Many email providers allow you quick and easy options to accomplish this. “Another important aspect to consider is how the email is formatted, make sure that is easy to read. “Knowing how to write effective subject lines and emails is what will help you increase your open rate and click-through rate, which is ultimately what any business wants – an engaged list.”
Email marketing is a very important aspect of an effective digital marketing strategy.
The Health Connexions Digital Marketing Course emphasizes the importance of an effective email marketing strategy and all other aspects of digital marketing. To learn more visit www.digitalmarketing-course.com
We are looking forward to helping you become an expert!