With the rise of the digital age, there are plenty of ways to get your business’ voice heard, but don’t discount the importance of your blog.Blogging is a valuable investment that your business should……
Sourced through Scoop.it from: www.relevance.com
Blogging is a great way to connect with your audience and build an authoritative reputation in your field, but if you aren’t doing it correctly, you could be wasting your time. 3 simple ways to improve your business blog are consistency, be a valuable resource, and focus on topics, not just keywords.
Being consistent is important because “Sporadic blog posts are frustrating for people who are interested in what your blog is saying! This means that you should be organizing what you post and when you post it.” You should plan a schedule for your blog posts, this will keep you on track with your posts, and give your readers a clear timeline of when new information will be available.
Along with a schedule you want to make sure that you are a valuable resource for your readers. You prove that you are a valuable resource by showing that you are knowledgeable and that they can come to you with their questions.”Readers click in, read, and cruise away; but you will inevitably pull them back for more if you’ve provided them with helpful content.”
Lastly, focus on topics, not just keywords. Blogs can be bogged down if you focus on SEO and not the topic that you are writing about. SEO is important but, “the best way to improve your rank is to prove you’re an expert on topics as a whole.” Focus on the topic at hand, and keep your readers in mind while you write. What do they want to know? What would show how knowledgeable you are?
These 3 simple tips will improve your business blog!
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