We are well into 2018 now, and in the past few decades, we have seen several advances in the way digital marketing is conceptualized and executed. This trend looks set to continue this year and…
Sourced through Scoop.it from: www.relevance.com
3 digital marketing trends that are expected to affect branding in 2018 are the usage of video, email personalization, and analytics.
“Pictures and images have always been popular tools for branding, but lately, videos have come into their own, and YouTube is a prime example of video becoming such a great tool for digital marketers.” Videos are taking off, and are a great way to engage your audience in a faster and entertaining way.
Email marketing is taking a more personal approach because generic emails are more likely to end up in people’s spam folders, or immediately deleted. “The digital marketer of 2018 would need to design personalized frameworks for all interaction with the target prospect.
DO NOT IGNORE ANAlYTICS, “While a clear understanding of the branding strategy is essential, but real-time analysis of usage and acceptance data will become the bulwark of a marketer’s war council going forward.” You can make changes to your websites and test what works best by keeping a close look on analytics.
It is very important to stay up to date on the trends in digital marketing because it will help your visitors engage with your content. Along with staying up to date on trends, it is also important to have a strong grasp on all the aspects of digital marketing.
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