What do you do to help your business grow and improve? When you run a business you need to think about a wide range of factors, from creating clear marketing strategies to trying to attract new customers…
Sourced through Scoop.it from: www.relevance.com
Implementing a content marketing strategy that focuses on loyal customer retention will improve your profits and lower your expenses, “In fact, it can cost 5 times as much to attract a new customer as it does to retain a loyal customer, and the latter are more likely to make repeat purchases.”
One strategy to secure loyal customers is to create a loyal customer program that gives these customers free assets or discounts. Programs like this “will help to improve your customer retention rate significantly, which will lead more engagement with your brand.”
Content marketing is about more than getting a sale, it is about building a strong brand reputation, being an authority in your field, and providing your customers with valuable information.”Content marketing can help to encourage customer loyalty as it creates a strong, positive brand image that people can relate to and respect.”
Content marketing is a key aspect of digital marketing, but digital marketing, like a machine, needs various parts in order to run smoothly.
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