Content marketing increases the quality and quantity of marketing leads for 75% of companies. Don’t waste any more time ignoring content marketing.

Sourced through Scoop.it from: blog.scoop.it

Content marketing is about more than just making sales, it is about building a community. “You don’t need to hire actors, voiceover artists or film crew.” The best content is created by employees because they can a genuine experience for your readers. People can tell when you aren’t being genuine which makes it harder for them to connect with your brand.
Additionally, “Search engines reward businesses that publish quality, consistent content.” This boosts your SEO, good SEO makes it easier for people to find your website. Remember to publish content that is relevant to your niche. This will help you become an authority, and people will keep coming back because you are creating content that is valuable to them.

Ultimately, “Failing to develop meaningful relationships with your audience will cost you time, as you’ll need to continue plugging away to impress the value of your brand on them.” This will make your content feel more like a sales pitch and less like an ongoing conversation.

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