Content marketing and ROI used to be oil and water until Google Analytics came along. See how data-driven content can connect your brand with customers.
Sourced through Scoop.it from: golocalinteractive.com
“Without analytics tracking, you’re essentially flying blind, with no way of knowing what works on your website and what doesn’t.”
Google analytics is a valuable tool to have in your arsenal. It is extremely important to understand how people are interacting with your website. Google Analytics is FREE, and provides, “you with in-depth information about your website’s visitors – who they are, what they like, what they want to see .” Once you understand what your audience wants, what is working, and what isn’t: you can adapt your approach, and make the necessary changes.
If you already know what is working for you, that is great, but if you don’t or you want to improve, Google Analytics is for you. It is a tool that will enable you to work smarter not harder. Stop making the same mistakes, start achieving your goals.
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