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Just like society at large, social networks are a space where individuals tend to act in particular, more or less clearly defined ways. The predictable nature of their behavior makes people susceptible to influence of…

Sourced through Scoop.it from: www.relevance.com

Psychology plays a part in every aspect of life, it affects how people behave in different situations. “Therefore, social media marketing relies on understanding the psychology of social media users in order to promote services, products, and the brands that lie behind them.”

Two effective strategies to implement in your digital marketing strategy are, make them fear missing out and use social proof. By making people fear that they are missing out, you make people want to take action. When people feel like they will miss out on something they check social media more often, and you can take advantage of this. You can use this to market your product and show people what would happen if they purchase your product.

This leads to using social proof to show that your product is worth purchasing. People are more likely to purchase a product when there are testimonials, that talk about how great your product is. Because they don’t have to guess if your product is worth the money, they know it is.

Implementing this two strategies will take your digital marketing strategy to the next level! If you are serious about becoming an expert digital marketer, you NEED to take The Digital Marketing Course.

The Digital Marketing Course covers all aspects of digital marketing.This course will teach you everything you need to know about digital marketing at your own pace.

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