The new year is now upon us. Marketers near and wide are looking to the horizon and adjusting their digital marketing strategies for a successful 2018. Every time a new year becomes a reality, the…
Sourced through Scoop.it from: www.relevance.com
Trends are always changing, two important trends to watch in 2018 are Mirco Moments and Ad Blocking Software. Being aware of what trends are popular right now will allow you to generate more traffic to your website. To start off, “Micro moments as defined by Google is basically anything that happens while using a device.” These are moments in which people decide to buy a product or not. Use digital marketing techniques to take advantage of these moments.This means being at the right place at the right time.
Secondly, be aware of ad blocking software. “It is said that millennials use ad blocking technology while surfing the web. In fact, 63% do so”, but they are on social media more than any other generation. So, you can tailor your digital marketing strategy for social media. To make the most of digital marketing you need to know all the aspects of digital marketing.
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