Email marketing is certainly not dead, and HubSpot’s Director of Email Engineering Tom Monaghan has ideas to strengthen your strategy this year.
Sourced through Scoop.it from: blog.hubspot.com
This article about email marketing lists 13 do’s and don’ts of an effective email marketing strategy. These include email personalization and experimenting with reader engagement by sending emails on different days of the week.
Email personalization increases reader engagement because it shows that an email is coming from a real person, and not just an automated service. One simple way to personalize your emails is by not sending emails from a “noreply” email account.
Another way to make your email marketing better is to experiment with the days that you send emails. Some days of the week such as Tuesday through Thursday are when most businesses send out their emails. Try not to send your emails out on these days to increase the likelihood that your emails are read. Instead, try sending your emails on Mondays and Fridays to lessen the email load of your subscriber so that they are not oversaturated with emails that might be overwhelming to them.
Finally, email marketing is a great way to increase reader engagement by following these 13 do’s and don’ts of effective email marketing.
“Email marketing is a powerful tool to encourage your audience to engage with content and to nurture leads in your database along the buyer’s journey.”
You will learn more about email marketing in the Health Connexions Digital Marketing Course. The Digital Marketing Course emphasizes the importance of a good email marketing strategy to grow an expansive and involved audience.
Email marketing is one aspect of effective digital marketing. To take your digital marketing strategy to the next level, it is important to learn all the necessary components that make up digital marketing. You can learn more about The Digital Marketing Course at www.digitalmarketing-course. com
We’re looking forward to helping you become an expert!