Learn how to yield better marketing results by building an effective email subscriber list. Check out these seven tips….
Sourced through Scoop.it from: www.pr2020.com
Emailing marketing is a key component of an effective digital marketing strategy, "Email marketing is rated as the most effective digital marketing strategy. But, that doesn’t mean email marketing works all the time." 3 tips for building an engaged email list are: using signup forms, reviewing your email list on a regular basis, and providing valuable content.
When you are trying to build an engaged email marketing list be sure to use sign up forms of your website. Sign up forms are a simple and effective way to build an email list. You create it once and then place it in strategic places on your website. This will passively help you grow your email list.
Email marketing is about more than just obtaining more people to email. It is about reviewing your current email list to see how many people are engaged with the content you send them. So, "instead of continuing to email inactive subscribers, come up with a way to win them back with different content or a relevant offer."
Finally, provide valuable content. Create blog posts newsletters, etc, that are valuable to your subscribers. DON’T just send offer after offer- your subscribers will likely to get tired of this. By providing valuable content, you keep your subscribers interested, and their interest will keep them coming back.
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